Transparency

Firemind Privacy Policy

Ensuring your privacy is maintained

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This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

This Privacy Policy applies to personal information that we collect:

  • When you visit www.firemind.com.
  • If you are a staff member of one of our business customers, or of one of our clients’ customers, who uses our software (referred to as an “Authorised User”).

Please read this Privacy Policy in full to ensure you are fully informed and check back occasionally to stay up-to-date with policy updates.

If you have any questions or concerns about our use of your personal information, please contact us. Details can be found in the “Contact” section of our website.

1. What does Firemind do?

Firemind is a leading GenAI Amazon Web Services (AWS) Consultancy Partner, specialising in cutting-edge solutions for enterprises. Our services include:

  • GenAI
  • Machine learning
  • Data and analytics
  • DevOps
  • SaaS consulting
  • Retail and supply chain consulting
  • Cloud migration

For more information, please visit the “About” section of our website.

2. Information We Collect

2.1 Personal Information We Collect Directly

We may collect the following personal information:

  • Name and job title
  • Contact information, including email address
  • Demographic information such as postcode, preferences, and interests
  • IP address, device type, unique device identification numbers, browser type
  • Other information relevant to customer surveys and/or offers

We may ask you to provide your contact details to assist with any questions or requests you submit regarding our software or services. If you contact us via forms on our website, or email our employees, we may collect a copy of that correspondence.

2.2 Information Collected from Authorised Users

If you are an Authorised User, we collect the details needed to create an account to access our software, which is linked to your employer’s service subscription.

2.3 Information Collected Automatically

When you visit our website or use our software, we may collect certain information automatically from your device. This can include:

  • IP address
  • Device type
  • Unique device identification numbers
  • Browser type
  • Broad geographic location (e.g., country or city-level)
  • Other technical information

We also collect data on how your device interacts with our website or software, such as links clicked and pages accessed. This helps us improve the quality and relevance of our content.

2.4 Use of Cookies

Some of this information is collected through cookies and similar tracking technology (collectively, “Cookies”).

3. How We Use Your Personal Information

3.1 Internal Use

We use your personal information for:

  • Internal analytics to improve our website and services.
  • Understanding our visitors’ interests and improving user experience.
  • Responding to customer queries and requests.
  • Sending surveys to improve our services.
3.2 External Use

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law.
If you have opted in, we may use your personal information to send promotional material about third parties that may be of interest to you.

4. Security of Your Information

We are committed to ensuring your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard the information we collect online.

5. Understanding Cookies

Cookies are text files that contain small amounts of information. These are downloaded to your device when you visit a website and are sent back to the website during subsequent visits. Cookies help websites recognise your device, remember preferences, and enhance navigation.

You can find more information about cookies at:

  • Category 1: Strictly Necessary Cookies
    Essential for navigating the website and accessing secure areas, such as login or shopping baskets.

  • Category 2: Performance Cookies
    These collect anonymous information on how visitors use our website, including which pages are visited most often.

  • Category 3: Functionality Cookies
    These cookies remember choices you’ve made (e.g., language or region) and improve personalisation.

  • Category 4: Targeting or Advertising Cookies
    These are used to deliver more relevant advertisements to you and limit how often you see the same ad. They also measure the effectiveness of ad campaigns.

6. Legal Basis for Processing Personal Information

Our legal basis for processing your personal information depends on the specific context in which we collect it.

We collect personal information when:

  • The processing is in our legitimate business interests (e.g., responding to queries or marketing campaigns).
  • We have your consent (e.g., for receiving marketing materials).

In some cases, we are legally required to collect personal information (e.g., for tax or legal compliance). We will inform you if the provision of personal information is mandatory and the consequences of not providing it.

7. Data Retention

We retain personal information where we have a legitimate business need to do so, for example:

  • To provide access to our software or services.
  • To comply with legal, tax, or accounting requirements.

When we no longer have a legitimate need to process your information, we will delete it.

8. Links to Other Websites

Our website may contain links to other websites. Once you leave our website, we are not responsible for the protection of any information you provide on external sites. Please review the privacy policies of the websites you visit.

9. Controlling Your Personal Information

9.1 Your Data Protection Rights

You have the following rights concerning your personal information (subject to certain conditions and exemptions):

  • Access: Request a copy of the information we hold about you.
  • Correction: Correct or update your personal information.
  • Deletion: Request the deletion of your personal data.
  • Objection: Object to our processing of your data.
  • Restriction: Ask us to limit how we use your personal data.
  • Portability: Request your personal information in a portable format.
9.2 Opting Out of Marketing

You can opt out of marketing communications at any time by clicking the “opt-out” link in the emails we send you.

If we process your personal data based on consent, you may withdraw this at any time. Withdrawal will not affect the lawfulness of any processing conducted prior to withdrawal.

9.4 Complaints

You have the right to complain to a data protection authority if you believe your privacy rights have been violated.

10. Contacting Us

If you would like a copy of the information we hold about you, please write to:
Firemind, 6th Floor, Maidstone House, King Street, Maidstone, ME15 6JQ.
A small fee may be payable.

If you believe any information we hold about you is incorrect, please contact us as soon as possible, and we will correct it promptly.