Transforming the data infrastructure of Naked Wines

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  • Jodie Rhodes
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At a glance

Naked Wines uses angel investors’ money to support hundreds of talented winemakers across 65 locations around the world, to the tune of over £4 million every month.

Challenge

Naked Wines needed faster, more agile data workflows to support their growing customer base and winemaker network, while improving customer data accuracy.

Solution

Firemind used AWS to upgrade Naked Wines’ data infrastructure, enabling live data control, better planning tools, and improved customer data visualisation and processing.

Services used
  • Amazon Aurora
  • Amazon S3
  • AWS CloudWatch
  • AWS Secrets Manager
Outcomes
  • 5x speed improvement to data workflow
  • 3x operational cost reduction
Business challenges

Modernising data infrastructure to support rapid growth

The team at Naked Wines had big ambitions for live data and improved workflows to match their growing customer base and winemakers around the world.

They needed enhanced speed and agility to access and interpret data, but were held back by out of date technology.

To top it off, Naked Wines lacked the tools to accurately measure their customers data and make meaningful decisions based on accurate insights.

What our customers say

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Solution

Leveraging AWS to transform Naked Wines' data infrastructure

We were able to significantly improve upon the out of date technology set, utilising AWS services for live data control, planning tools and the visualisation and processing of customer data.

We were also able to combine these elements into a unified customer contact and support process, reducing time and manpower on previously laborious tasks.

This was made possible by utilising the relational database service Amazon Aurora alongside Amazon S3 for scalable storage.

AWS Cloudwatch allowed for real time monitoring of data applications whilst AWS Secrets Manager protected the IT resources and database credentials.

DevOps & CICD

We helped the customer understand the correct approach to developing new features on multiple accounts and regions, by implementing feature checks in the IaC framework. This advantage of using IaC, combined with CICD and Git Flow, allows the customer to also easily roll back, automatically using CI, any features that may break production, and meant that the solution is able to be deployed within minutes, including new features and updates, and all changes are managed via code.

Tooling Fit for Purpose

We built the appropriate acquisition and retention tools to enable longevity and scalability within their data requirements.

Infrastructure

The new infrastructure on AWS gave way to previously unseen benefits, such as user management and workflow creations to make fast reporting a breeze.

Data Streams

With so much data come so much noise! Separating the ‘signal from the noise’ was crucial as Naked Wines stepped up their data and analytic usage. Our solutions implified the way in which data streams were processed, cleaned and made available for viewing.

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